Hey I'm Ricard.

This is my story...

Or click here for 15 facts about me!

“We don’t want people like you to work here.”

I remember sitting on that cold chair in that cold office and looking straight at my boss’s eyes.

I felt a bit shocked at first…

I mean, it's hard not to feel hurt when someone says that to your face!

But then I found it really hard to hide my happiness...

I thought:

“Holy sh*t! This is what I needed!”

Boss-man looked puzzled.

I suspect he saw a hint of a smile forming on my face.

Fair enough.

People don’t smile when they’ve just been fired!

But I just couldn’t help myself.

This was what I’d been hoping for.

The push I needed to start my true passion.

And I have to admit…

My boss was right.

I belonged somewhere else...

For this to make sense, we have to rewind a little...



Sunday, 23rd November 2014

Warwick, UK

I glanced quickly at Harriet.

She looked concerned...

She must’ve just asked me a question, but I didn’t hear it.

My brain was fuzzy.

I remember the soft feel of the leather steering wheel and electrically warmed Recaro racing seats of my Ford Fiesta ST.

A 182 horse-power beast of a car.

I didn’t hear Harriet’s question because my mind was somewhere else.

Thinking about what had happened a few days earlier at work.

Over and over again…


But then I came back to the present.

Ground control to Major Tom.

She repeated her question.

“Is this it? Is this all life is?”

Now I was the one that looked concerned.

I asked her to elaborate.

“Is this all we can expect from life? 
Working jobs we don’t like and only having the weekends to enjoy life?”



This hit me hard.

Really hard.

It was the last straw.

Because I knew something...

I knew she was right.

You see...

Earlier that week, I’d had a realisation.

A paradigm shift.

A red-pill moment a la The Matrix.

"After this, there is no turning back. You take the red pill – you stay in Wonderland, and I show you how deep the rabbit hole goes."

Something like that.

So there I was.

Working at my desk, running a feasibility simulation on the roof panel of the new Land Rover Discovery.

While I was waiting for the simulation to finish, I was thinking about the crappy week I'd just had.

Endless days at work..

Pointless meetings..

Unreasonable bosses..

Horrible commuting sessions stuck in traffic..

"Just 40 more years of this..." - I thought.

I sat back and looked at my colleague and mentor, hard at work.

He was the best engineer I've ever met.

Still is.

At this point, he'd been working in the same company - doing almost the same role - for over 35 years.

And you know what?

I saw myself going down the same path as him...

I didn't like what I saw.

Spending the best years of my life doing something that I didn’t really care about.

Something I didn't feel passionate about!

And the scary part is…

… that it would've been easy!

Oh yes...

I would blink and 30 years would’ve passed.

Then I’d be just like my mentor:

A bald engineer in my late 50s, wondering where my life had gone.

Not for me.

I wanted more from life.

Something better.

Back to the car with Harriet…

So when she asked me if this was what life was - working jobs we didn’t like and only living at weekends - it was the last straw.

Because it was true.

So many people work in jobs they don’t like - and that makes them miserable...

Their jobs suck their energy to the point where they don’t do much other than work..




And you know what it’s all for?

The one thing that is at the source of it all?



Let's face it...

The world runs on money.

And we all go to work to earn money.

If you had enough money, I bet you wouldn’t go to work!


So as I parked next to my house and got Harriet’s ballet gear out of my car, I made a promise to myself:

I would find a way to earn money that didn’t require me to work in a job I didn’t like.

And just like that, my life changed.

I’d found my purpose.

A couple of years and another job later...

As I was packing up my things from my desk after being fired, I was about to burst with excitement.

Instead of “oh crap - what do I do now”, I felt free.

I’d never felt that before.

Gone were the feelings of being trapped in a job.

At that moment, as I was saying goodbye to my shocked colleagues, all I could feel was that this was the right thing for me.

I would finally start a business around my passion.

And this is where you come in!

Escaping to Freedom is the result of this journey.

These are the EtF Headquarters:

I've created Escaping to Freedom with one purpose:

To help people like you to get more freedom in their lives.

And I mean true freedom.

The kind of freedom that lets you enjoy life..

Spend time with the people you love..

Dedicate time to your passions..

Travel the world..

Actually enjoy life!


That's what I mean by freedom!

Wait a minute Ricard..

But how do I do that?

Good question.

This is what you do:

1) Take control of your finances.

2) Earn work-free passive income.


Let me show you how to do it...